New Year’s Eve and parties have been much touted events for as long as one can remember.  It is celebrated all over the world by people of all cultures and religions.  Children and adults like love to stay up until midnight to bring in the New Year.  Every attempt is made to make it unique and different from other parties with the use of personalized items such as printed sunglasses.  However, New Year was not always celebrated on January 1st.  New Year celebrations happened in mid-March during the vernal equinox.  The New Year celebrations went on for 11 days in Mesopotamia during which time they performed rituals.  There were celebrations of the victory of the sky god Marduk over Tiamat, the sea goddess.

Looking Into the Past and Future with the New Year

New Year began to be celebrated in January from the year 46 B.C. when Sosigenes the astronomer persuaded Julius Caesar to follow the solar year instead of the lunar cycle.  Janus, after whom January was named, was a two-faced god who could look into the past and future simultaneously, which made him the perfect symbol for the New Year.  The dropping of the ball at Times Square in New York at midnight on New Year’s Eve is an iconic event associated with New Year Celebrations.  This tradition began way back in 1907.  You can find all kinds of people at the Times Square on that day including revelers and groups of people sporting sunglasses with logos or messages printed on it.

Printed Sunglasses as Promotional Tools on New Year’s Day

Sunglasses are perfect promotional tools for a New Year’s Party because it is small and convenient.  It is highly visible since it is the first thing that catches your eye when you meet a person.  If its fancy sunglasses that you are sporting, all the more reason for people to note it and read the message you are promoting.  If it’s a brand you are promoting, personalized sunglasses will give it the widest publicity possible.

Sunglasses as Popular Promotional Tools

People usually throw away promotional tools that they get but sunglasses are something they tend to keep with them.  This is because sunglasses are essential for the protection of your eyes from the harsh glare of the sun.  They protect your eyes from the ultraviolet rays of the sun and prevent the formation of cataracts, pterygium, and macular degeneration.  Printed sunglasses serve the dual purpose of protecting your eyes and promoting your product.